Why Insight Matters

Understanding how gift cards are sold, redeemed, and used helps you:

Optimize campaigns by identifying high-performing offers and timing.

Boost ROI through data-driven decisions on gift card value.

Prevent fraud by spotting anomalies in redemption patterns.

Manage finance accurately with track breakage, deferred revenue

Key Reporting Tools

Real-Time Sales & Redemption Dashboard

Monitor issuance and redemption instantly—track trends daily, weekly, or monthly through comprehensive visual dashboards.

Financial Reconciliation & Audit Trails

Integrate CRM, partners, and finance systems to track sales, taxes, commissions, and payouts with audit-ready logs.

Customer Behavior & Segmentation

Analyze redemption behavior, overspend trends, channels, and timing to personalize offers and boost customer engagement.

Forecasting & Trend Analysis

Use predictive analytics to forecast redemption peaks, breakage, and ROI—enabling smarter, data-driven campaign planning.

Market Insights & Key Metrics

Scenario

Why It Works

Metric

2024–2025 Data

Gift card analytics boost campaign success

Insights into redemption patterns drive smarter engagement

Overspend averages

Recipients spend more—average cart exceeds gift card value

Redemption vs. purchase timing

Track seasonality and campaign efficacy over time

Surveyed result: 67% overspend

UK data shows £18.55 average overspend per gift card

Technical Highlights

REST API reporting endpoints:

Pull detailed data for issuance, redemptions, failed attempts, breakage, expiry.

Webhooks & Integrations

Live notifications for actionable events—send alerts, update dashboards, or trigger workflows.

Data export & BI-ready format:

CSV and JSON outputs ready for integration with BI tools like Tableau or Power BI.

Access control & Audit Logs:

Role-based access ensures only authorized users see sensitive data; complete logs for compliance.

How This Drives Success

How This Drives Success

Use Case Highlights

Use Case Highlights

Marketing Campaign Optimization

A/B test gift card values and channels—see real-time results and adjust mid-campaign for max impact.

Breakage Recovery Strategy

Identify cards nearing expiry then trigger automated reminder campaigns—convert dormant balances.

Collaborative Partner Reconciliation

Generate detailed payout statements—logos by region, card type, fees, and commissions included.

Continuous Intelligence for Continuous Growth

Get Started with WUPEX

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API That Delivers Real Results

0 M

Satisfied Customers Monthly

0 K+

Daily Transactions

0 +

Wholesaler Serving

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Countries Serving

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Enterprise-grade payouts to 72+ countries, real-time analytics, and frictionless API integrations

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Let’s Boost Your
Business Efficiency

Say goodbye to delays, fraud, and complex setups—our solution is built for speed and trust.

Get Latest News for Free!

Sign up to get product updates, new partner alerts, and
exclusive API insights

No spam. Unsubscribe anytime

Why WUPEX?

Partners

Industries

Resources

Features

Support

Why WUPEX?

Partners

Industries

Features

Support

Copyright © 2024 WUPEX | All Rights Reserved.

Why WUPEX?

Partners

Industries

Resources

Features

Support

Copyright © 2024 WUPEX | All Rights Reserved.

Why WUPEX?

Partners

Industries

Features

Support

Copyright © 2024 WUPEX | All Rights Reserved.